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Coffee cart in Leipzig, Germany

Kaffeewagen Mira

Since 2022 · owner Mira Hoffmann

kaffeewagenmira.example.com

Kaffeewagen Mira's sales connection stopped on 14 Sep, so we no longer show its figures. The stories and lessons below stay up.

About this business

Kaffeewagen Mira is a coffee cart in Leipzig, founded in 2022 and run by Mira Hoffmann. It has 2 staff.

“Pitch first, coffee second. I moved spots twice before it worked.” — Mira Hoffmann

Part 1How Mira built it

Part 2How Kaffeewagen Mira wins new customers

  1. 1

    The owner explains

    “The owner explains what the first year looked like and what changed once regular customers came back.”

    About 5 in 10 coffee carts do this

  2. 2

    Most of the

    “Most of the work came from a few dependable sources, and the owner says which ones paid off and which did not.”

    About 5 in 10 coffee carts do this

  3. 3

    Prices were set

    “Prices were set early and checked again each season against what similar businesses charged nearby.”

    About 5 in 10 coffee carts do this

Part 3Starting a coffee cart? Watch for these

Warning signHow to avoid itCheck before you commit
Warning sign

A pitch chosen for looks, not footfall

How to avoid it

Test a pitch for two weeks before committing.

Check before you commit

How many sales per hour at 8am on a weekday?

Warning sign

Weekend-only trade

How to avoid it

Secure a weekday pitch and book private events.

Check before you commit

What's your income in a rainy week?

Warning sign

Relying on a single council permit

How to avoid it

Hold at least two pitches or event contracts.

Check before you commit

What happens if your permit isn't renewed?

Part 4Why coffee carts fail, and how often

Still trading after 3 years
56%
About 6 in 10
Still trading after 5 years
47%
About 5 in 10
Most common reason for closing
Poor pitch or location
Given by 35% of owners who closed

The survivors share a few habits: secured a weekday pitch with office footfall; booked private events and weddings on weekends; sold beans and subscriptions online.

Main reason for closing, coffee carts

Poor pitch or location35%
Weather & seasonality22%
Lost council permit16%
Owner burnout15%
Other12%

Book Mira for advice

Things Mira can help with

  • Pricing and profit
  • Finding and keeping staff
  • Busy and quiet months
  • Starting a coffee cart
  • Pricing and your first hires

What to expect

  • 15 minutes is enough for three or more focused questions.
  • Share your numbers first. Mira sees your notes before the call.
  • Video call in your browser. No app to install. The link comes by email, WhatsApp and a calendar invite.
  • Recorded, if you both agree. You get an AI summary and your action items after.
  • Nothing is charged unless Mira confirms within 48 hours.
  • If plans change, cancel 24 hours or more ahead for a full refund.
4.741 reviews of calls with Mira
MateoSep 2026
Practical, specific and generous with real figures. Worth every penny.
EllieAug 2026
Came with a spreadsheet, left with a plan. Honest about what would not work.

Mira replied

Glad it helped. The pricing change is the one most people put off, so well done for doing it.

LiamJul 2026
Practical, specific and generous with real figures. Worth every penny.
ChloeMay 2026
Came with a spreadsheet, left with a plan. Honest about what would not work.
  1. Pick a timeChoose a length and a slot that suits you.
  2. Your card is heldYou're only charged once Mira confirms.
  3. Join the video callAsk your questions, get specific answers.

Part 5Ask Mira a question

No questions yet. Be the first to ask Mira.

Free for everyone who signs in. Questions about all coffee carts →

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