5 post-mortems
Rinse Bros had steady demand and good reviews, but it didn't control its biggest costs. When energy prices doubled in 2023 and the landlord raised the rent 60% at the 2025 renewal, break-even jumped from about 1,450 washes a month to 2,300. The site had never done more than 1,700.
Dough & Co's first bakery was profitable. The second, opened in 2023 on borrowed money, never covered its rent, and its losses drained the cash the first shop needed. Nina Russo closed both in March 2025.
VendKing's machines were in offices, and the offices emptied. As Madrid companies moved to hybrid work, footfall at Diego Martín's sites fell by more than half, and machines that had earned $340 a month dropped below $115, less than the cost of restocking them.
Fresh Fold had happy customers and lost money on almost every order. Each $32 order cost $12 in courier fees, each new customer cost about $50 in ads, and the average customer ordered 2.1 times before stopping. Growth made the losses bigger, and growth was the plan.
Mow Better Lawns earned well from April to September and almost nothing from November to February. With no winter work and no savings plan, Jake Lowe ran out of cash every January and borrowed to restart in spring. After the third winter he stopped.
0 post-mortems ·
No marketing post-mortems yet. When an owner in this sector publishes one, it will appear here.