Hedgerow Landscapes
Landscaping in Cardiff, UK
$271,77012-mo revenue
+3%vs last year
$00Kept per $100
5Employees
Verified via GoCardless + Xero
Closed 2024
Landscaping in Nottingham, UK
Mow Better Lawns
Since 2022 · owner Jake Lowe
Closed Oct 20242022–2024
$50,270Final 12-mo revenue
$6,220Best month
$12,500Money lost
1Employees at close
12 months to Oct 2024Verified via GoCardlessFinal statement
Why Mow Better Lawns closed
Mow Better Lawns earned well from April to September and almost nothing from November to February. With no winter work and no savings plan, Jake Lowe ran out of cash every January and borrowed to restart in spring. After the third winter he stopped.
Main cause: Winter cashflow gapTrading 2022–2024Money lost $12,500
Part 1What happened
The owner explains what the first year looked like and what changed once regular customers came back.
Most of the work came from a few dependable sources, and the owner says which ones paid off and which did not.
Prices were set early and checked again each season against what similar businesses charged nearby.
Part 2How Jake built it
Part 3The numbers behind it
In its final 12 months Mow Better Lawns took $50,270, 20% less than the year before. Its best month in the last year was Sep 2024, at $6,220. Its last full month, Oct 2024, brought in $4,230: 32% below that peak.
They lost $12,500 in total, against a startup cost of $8,600. Every revenue figure here comes from GoCardless, so the decline can be seen month by month in the chart below.
Part 4What Jake learned
Most of the work came
The owner explains what the first year looked like and what changed once regular customers came back.
Prices were set early and
Most of the work came from a few dependable sources, and the owner says which ones paid off and which did not.
A slow month taught them
Prices were set early and checked again each season against what similar businesses charged nearby.
Part 5Starting a landscaping business? Watch for these
Warning signHow to avoid itCheck before you commit
Warning sign
The owner explains what
How to avoid it
Most of the work came from a few dependable sources, and the owner says which ones paid off and which did not.
Check before you commit
Prices were set early and checked again each
Warning sign
Most of the work
How to avoid it
Prices were set early and checked again each season against what similar businesses charged nearby.
Check before you commit
A slow month taught them to keep cash
Warning sign
Prices were set early
How to avoid it
A slow month taught them to keep cash aside and to plan the quiet weeks before they arrived.
Check before you commit
The owner explains what the first year looked
Part 6How common is this?
0% of closed landscaping businesses on HumDays name “winter cashflow gap” as the main reason they closed, one of the most common reasons.
Most landscaping businesses don't fail: 66% of those that start in the UK are still trading three years later. The ones that make it tend to do the things above from the start.
Main reason for closing, closed landscaping businesses on HumDays
Book Jake for advice
Jake’s booking page: book, pay and get your video link in one place. Reminders by email and WhatsApp; an AI summary after.
Things Jake can help with
- Sell the year, not the cut
- Have a winter service ready
- Save from the summer
- What to check before you commit money
- Pricing and your first hires
What to expect
- 15 minutes is enough for three or more focused questions.
- Share your numbers first. Jake sees your notes before the call.
- Video call in your browser. No app to install. The link comes by email, WhatsApp and a calendar invite.
- Recorded, if you both agree. You get an AI summary and your action items after.
- Nothing is charged unless Jake confirms within 48 hours.
- If plans change, cancel 24 hours or more ahead for a full refund.
4.814 reviews of calls with Jake
LLiamSep 2026
Came with a spreadsheet, left with a plan. Honest about what would not work.
CChloeAug 2026
Felt like talking to someone ten years ahead of me in the same trade.
Jake replied
Glad it helped. The pricing change is the one most people put off, so well done for doing it.
JJoshJul 2026
Straight talker. Told me my pricing was too low and why. Raised it the next month.
GGraceMay 2026
Practical, specific and generous with real figures. Worth every penny.
- Pick a timeChoose a length and a slot that suits you.
- Your card is heldYou're only charged once Jake confirms.
- Join the video callAsk your questions, get specific answers.
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Financial snapshot
How it compares
Average month vs 131 verified landscaping businesses in the UK. In its final year it earned more than 5% of them.
This business
Bottom 10% $5.5kTypical $15.3kTop 10% $42.8k
Middle halfMiddle 80%Typical
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