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Hiring · 1 role

Landscaping in Utrecht, Netherlands

De Groene Hovenier

Since 2019 · owner Joost van Dijk

degroenehovenier.example.com
$330,220Revenue, last 12 months
+11%vs last year
$00Kept from every $100
$27,518Average month
5Employees

12 months to Sep 2026Verified via Mollie + XeroUpdated today

About this business

De Groene Hovenier is a landscaping business in Utrecht, founded in 2019 and run by Joost van Dijk. It has 5 staff.

“We sell the winter pruning contract in October, before anyone thinks about their garden.” — Joost van Dijk

Part 1How Joost built it

Part 2The numbers behind it

Over the last 12 months De Groene Hovenier took $330,220, 11% more than the year before. Its best month was Aug 2026 at $40,380 and its quietest was Jan 2026 at $25,036, a swing that matches the trade's pattern: busiest april–october.

How much it keeps from every $100 in sales is for members — sign up to see it. Average monthly revenue is higher than 80% of the 108 verified landscaping businesses in Europe. Every revenue figure comes from Mollie and Xero.

Financial snapshot

How it compares

Average month vs 108 verified landscaping businesses in Europe. It earned more than 80% of them.

Bottom 10% $5.1kTypical $14.1kTop 10% $39.3k
Middle halfMiddle 80%Typical

Part 3How De Groene Hovenier wins new customers

  1. 1

    The owner explains

    “The owner explains what the first year looked like and what changed once regular customers came back.”

    About 5 in 10 landscaping businesses do this

  2. 2

    Most of the

    “Most of the work came from a few dependable sources, and the owner says which ones paid off and which did not.”

    About 5 in 10 landscaping businesses do this

  3. 3

    Prices were set

    “Prices were set early and checked again each season against what similar businesses charged nearby.”

    About 5 in 10 landscaping businesses do this

Part 4Starting a landscaping business? Watch for these

Warning signHow to avoid itCheck before you commit
Warning sign

Pay-as-you-go customers only

How to avoid it

Sell 12-month maintenance plans billed monthly.

Check before you commit

What share of customers pay you in December?

Warning sign

No winter service

How to avoid it

Add hedge, leaf, gutter or snow work.

Check before you commit

Revenue in your worst month vs fixed costs?

Warning sign

Big build jobs with no deposit

How to avoid it

Take 30% up front and stage payments.

Check before you commit

How much could you lose if a client doesn't pay?

Part 5Why landscaping businesses fail, and how often

Still trading after 3 years
67%
About 7 in 10
Still trading after 5 years
57%
About 6 in 10
Most common reason for closing
Winter cashflow gap
Given by 30% of owners who closed

The survivors share a few habits: sold year-round maintenance contracts before one-off jobs; took 30% deposits on build work; added snow clearing or tree work for winter.

Check your own oddsSurvival and income for landscaping, by your budgetRead the landscaping guideEarnings, start-up costs and what owners keep

Main reason for closing, landscaping businesses

Winter cashflow gap30%
Staff reliability22%
Underquoted big jobs20%
Equipment costs15%
Other13%

Open roles at De Groene Hovenier

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De Groene Hovenier

Landscape gardener

This job is inUtrecht, Netherlands

Full-time$18–22 an hourPosted 17 days ago

View full postingHide posting

Look after a round of regular gardens and join the team on bigger build jobs through the year.

Experience
1+ years
Education
None needed
Openings
2 people
Apply by
Oct 14, 2026

What you'll do

  • Maintenance rounds and seasonal build jobs

What you'll need

  • Experience with mowers and hand tools
  • Driving licence preferred

Hours

  • Monday to Friday, 8am to 4:30pm
  • Shorter days in winter

What you get

  • Tools and van provided
  • Paid holiday
  • Paid training

Skills you'll use

Mowers and hand toolsPlantingDriving

You'd be joining a landscaping business with $330k in verified revenue over the last 12 months, +11% on the year before.

Open for 13 more days

Book Joost for advice

Joost’s booking page: book, pay and get your video link in one place. Reminders by email and WhatsApp; an AI summary after.

Things Joost can help with

  • Pricing and profit
  • Finding and keeping staff
  • Busy and quiet months
  • Starting a landscaping business
  • Pricing and your first hires

What to expect

  • 15 minutes is enough for three or more focused questions.
  • Share your numbers first. Joost sees your notes before the call.
  • Video call in your browser. No app to install. The link comes by email, WhatsApp and a calendar invite.
  • Recorded, if you both agree. You get an AI summary and your action items after.
  • Nothing is charged unless Joost confirms within 48 hours.
  • If plans change, cancel 24 hours or more ahead for a full refund.
4.923 reviews of calls with Joost
SofiaSep 2026
Really useful for anyone buying their first business. Clear on what to check in the accounts.
OliverAug 2026
Exactly what I needed before signing a lease. Joost asked questions I had not thought of.

Joost replied

Glad it helped. The pricing change is the one most people put off, so well done for doing it.

AmiraJul 2026
Exactly what I needed before signing a lease. Joost asked questions I had not thought of.
MateoMay 2026
Really useful for anyone buying their first business. Clear on what to check in the accounts.
  1. Pick a timeChoose a length and a slot that suits you.
  2. Your card is heldYou're only charged once Joost confirms.
  3. Join the video callAsk your questions, get specific answers.

Part 6Ask Joost a question

No questions yet. Be the first to ask Joost.

Free for everyone who signs in. Questions about all landscaping businesses →

More on landscaping businesses

Earnings guideWhat landscaping businesses make in EuropeStart-up roadmapStart one in the US, step by stepYour oddsHow many last 3 and 5 years, for your budgetOther landscaping businesses2 trading, with verified salesPost-mortems1 closed home services business, and why

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One real business.
Its real numbers.
Every Sunday.

The Sunday TillIssue #87 · Sep 2026How Brightside Window Cleaning grew to 1,900 customers on dense rounds and direct debits12-month revenue$242,160Price properly from day oneDensity is the profitGet out of the van5 min read · Verified via Stripe + GoCardless

One real business.
Its real numbers.
Every Sunday.

The Sunday TillIssue #87 · Sep 2026How Brightside Window Cleaning grew to 1,900 customers on dense rounds and direct debits12-month revenue$242,160Price properly from day oneDensity is the profitGet out of the van5 min read · Verified via Stripe + GoCardless

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