De Groene Hovenier
Landscaping in Utrecht, Netherlands
$330,22012-mo revenue
+11%vs last year
$00Kept per $100
5Employees
Verified via Mollie + Xero
Landscaping in Cardiff, UK
Hedgerow Landscapes
Since 2012 · owner Gareth Pryce
$271,770Revenue, last 12 months
+3%vs last year
$00Kept from every $100
$22,648Average month
5Employees
12 months to Sep 2026Verified via GoCardless + XeroUpdated today
About this business
Hedgerow Landscapes is a landscaping business in Cardiff, founded in 2012 and run by Gareth Pryce. It has 5 staff.
“Maintenance contracts carry the winter. Build jobs pay for the vans.” — Gareth Pryce
Part 1How Gareth built it
Part 2The numbers behind it
Over the last 12 months Hedgerow Landscapes took $271,770, 3% more than the year before. Its best month was Jul 2026 at $31,870 and its quietest was Dec 2025 at $13,910, a swing that matches the trade's pattern: busiest april–october.
How much it keeps from every $100 in sales is for members — sign up to see it. Average monthly revenue is higher than 69% of the 131 verified landscaping businesses in the UK. Every revenue figure comes from GoCardless and Xero.
Financial snapshot
How it compares
Average month vs 131 verified landscaping businesses in the UK. It earned more than 69% of them.
This business
Bottom 10% $5.5kTypical $15.3kTop 10% $42.8k
Middle halfMiddle 80%Typical
Part 3How Hedgerow Landscapes wins new customers
- 1
Google search and Maps
Biggest source“A full Google Maps listing brings in calls every week without paying for adverts.”
About 6 in 10 landscaping businesses do this
- 2
Word of mouth
“One good job on a street usually brings two more. We leave a card with the next three doors.”
About 7 in 10 landscaping businesses do this
- 3
Online reviews
“We ask for a review the day the job is done, while the customer is still pleased.”
About 5 in 10 landscaping businesses do this
What Hedgerow Landscapes doesn’t use yet
Room to grow: how many landscaping businesses in the UK use each one.
- Social media5 in 10 do
- Vans, signs and uniforms5 in 10 do
- Door knocking and flyers4 in 10 do
- Local partnerships3 in 10 do
- Contracts and tenders2 in 10 do
- Email and text reminders2 in 10 do
- Paid ads2 in 10 do
- Marketplaces and apps1 in 10 do
- Local events and sponsorship1 in 10 do
Part 4Starting a landscaping business? Watch for these
Warning signHow to avoid itCheck before you commit
Warning sign
Pay-as-you-go customers only
How to avoid it
Sell 12-month maintenance plans billed monthly.
Check before you commit
What share of customers pay you in December?
Warning sign
No winter service
How to avoid it
Add hedge, leaf, gutter or snow work.
Check before you commit
Revenue in your worst month vs fixed costs?
Warning sign
Big build jobs with no deposit
How to avoid it
Take 30% up front and stage payments.
Check before you commit
How much could you lose if a client doesn't pay?
Part 5Why landscaping businesses fail, and how often
- Still trading after 3 years
- 66% About 7 in 10
- Still trading after 5 years
- 55% About 6 in 10
- Most common reason for closing
- Winter cashflow gap Given by 30% of owners who closed
The survivors share a few habits: sold year-round maintenance contracts before one-off jobs; took 30% deposits on build work; added snow clearing or tree work for winter.
Main reason for closing, landscaping businesses
Part 6Ask Gareth a question
No questions yet. Be the first to ask Gareth.
Free for everyone who signs in. Questions about all landscaping businesses →
More on landscaping businesses
Similar businesses
All landscaping businesses →$50,270Final 12-mo revenue
$8,070Best month
$12,500Money lost
2 yrsTrading
Verified via GoCardlessPost-mortem published