Wolkje
Online store · based in the Netherlands
$510,02012-mo revenue
+34%vs last year
3Employees
Verified via Shopify + Mollie
Online store · based in the US
Oak & Ash Print Shop
Since 2020 · owner Maya Chen
$247,640Revenue, last 12 months
+8%vs last year
$20,637Average month
2Employees
12 months to Sep 2026Verified via ShopifyUpdated yesterday
About this business
Oak & Ash Print Shop is an online store based in the US, founded in 2020 and run by Maya Chen. It has 2 staff.
“Two-thirds of sales land in November and December. Cash planning is everything.” — Maya Chen
About 38,000 visits a month to the website, from Google Analytics (read-only). Background only: visits are not sales, and they are not part of the verified figures.
Part 1How Maya built it
Part 2The numbers behind it
Over the last 12 months Oak & Ash Print Shop took $247,640, 8% more than the year before. Its best month was Dec 2025 at $30,290 and its quietest was Jun 2026 at $10,470, a swing that matches the trade's pattern: november–december peak.
Average monthly revenue is higher than 71% of the 670 verified online stores worldwide. Every revenue figure comes from Shopify.
Financial snapshot
How it compares
Average month vs 670 verified online stores worldwide. It earned more than 71% of them.
This business
Bottom 10% $2.7kTypical $11.1kTop 10% $45.6k
Middle halfMiddle 80%Typical
Part 3How Oak & Ash Print Shop wins new customers
- 1
Social media
Biggest source“Before and after photos on Facebook and Instagram do the selling for us.”
About 7 in 10 online stores do this
- 2
Paid ads
“A small budget on local ads works, as long as we stop the ones that bring no calls.”
About 6 in 10 online stores do this
- 3
Word of mouth
“One good job on a street usually brings two more. We leave a card with the next three doors.”
About 5 in 10 online stores do this
- 4
Email and text reminders
“A text when the next visit is due brings most customers back without a phone call.”
About 6 in 10 online stores do this
What Oak & Ash Print Shop doesn’t use yet
Room to grow: how many online stores worldwide use each one.
- Search and content5 in 10 do
- Marketplaces and apps4 in 10 do
- Communities and forums3 in 10 do
- Affiliates and partners3 in 10 do
- App store search1 in 10 do
Part 4Starting an online store? Watch for these
Warning signHow to avoid itCheck before you commit
Warning sign
Paid ads as the only growth channel
How to avoid it
Build an email list and repeat purchases before scaling ads.
Check before you commit
What share of revenue comes from returning customers?
Warning sign
Large stock orders
How to avoid it
Order in smaller batches and use pre-orders for new lines.
Check before you commit
How many months of stock are you holding?
Warning sign
All sales through one platform
How to avoid it
Add wholesale or a second channel.
Check before you commit
What happens if ad costs double?
Part 5Why online stores fail, and how often
- Still trading after 3 years
- 44% About 4 in 10
- Still trading after 5 years
- 37% About 4 in 10
- Most common reason for closing
- Ad costs above customer value Given by 37% of owners who closed
The survivors share a few habits: got 40%+ of revenue from repeat customers; built an email list before paying for ads; sold wholesale to shops as a second channel.
Main reason for closing, online stores
Part 6Ask Maya a question
No questions yet. Be the first to ask Maya.
Free for everyone who signs in. Questions about all online stores →
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