Aiming for100 paying bookkeepers by March.
Month 1 is usually a part month: it starts on the day of the first sale. Sales are before costs. Figures to September 2026.
Joined HumDays. 41 bookkeepers pay $29 a month. Two cancelled; both wanted QuickBooks Desktop.
Sales that month: C$1,310Wrote answers in three bookkeeping forums. Each post brought 5 to 10 free trials.
Sales that month: C$640First paying customer: a bookkeeper in Halifax who found me on Reddit.
Sales that month: C$190Sales a month in the first year
A typical new software subscription business in Canada takes about C$4,700 a month in its first year; the middle half take C$1,800 to C$12,600. Ledgerly has averaged C$975 a month since month 2.
Tom & Ellie Price · Bristol, United Kingdom
brambleandrye.example.com↗£9,800 in Sep down 6%
Sep 2026 · First wholesale customer“Signed our first café order: 60 loaves a week. A lower price, but every loaf is sold before it’s baked.”
Jess Moreno · Austin, TX, USA
copperlinecoffee.example.com↗$8,810 in Sep down 9%
Sep 2026“Lost my Saturday market spot to a bigger truck. Picked up two office mornings a week instead: a flat fee plus sales.”
Aaliyah Grant · Toronto, ON, Canada
pawsitivegrooming.example.com↗C$9,710 in Sep up 5%
Sep 2026 · First hire“Hired Dev, a groomer I trained alongside. He takes Tuesdays and Thursdays, so I can sell.”