Free to read.
Pay when it pays.
Free
$0
No card needed
- 3 full business profiles a month
- Unlimited access when you connect your own business’s sales
- Headline revenue on every profile
- 3 odds checks a month
- Ask and answer questions on every trade
- 3 messages to each owner who gives advice (not monthly)
- The Sunday Till newsletter
Pro
$49 / month
or $490 a year
- Every profile, interview and post-mortem
- Unlimited odds engine
- Full revenue history, up to 3 years, on every profile
- Start-up cost and money-kept breakdowns by trade and city
- Download the numbers behind each guide and odds page as CSV
- 6 messages to each owner who gives advice (not monthly)
Or pay once: lifetime access for $899. Everything in Pro, for as long as HumDays runs, with no renewals. Limited to the first 500 members. Get lifetime access →
Prices in US dollars. Plus tax where it applies. Cancel any time.
Fair to you, and no way to game it
- Monthly
- Cancel any time. Your plan runs to the end of the month you’ve paid for. No refund for part of a month.
- Yearly
- Cancel any time and get back what you paid, minus the monthly price for each month you’ve started. Pay $490, cancel in month two: $392 back.
- Changed your mind?
- Full refund within 14 days if you’ve read no more than 5 full profiles beyond the free 3 and downloaded nothing.
- Downloads
- A spreadsheet, sales download or report can’t be given back, so downloading one ends the full refund for that period.
One refund per person. Refunds go back to the card you paid with, usually within 5 working days. Ask from your account in two clicks.
Lenders, franchisors and researchers
Anonymised data by trade, region and year: how much businesses make, how many stay open and why some close. Only groups of 10 or more businesses. Coming later: email us and we’ll tell you when it opens.
Email us about data