What they charged at the start, and what they’d charge now: 4 owners
Every one of them started too cheap. Here is how far off they were, and how they fixed it.
In 30 seconds
- Every owner here started too cheap
- Regular plans beat one-off prices for both sides
- Raise prices for new customers first, then write to the rest
Dan, window cleaning, Leeds
Started at £11 a house; now £21. The gap took two years to close, one letter at a time, and he lost the customers who only came for the price.
Luca, mobile detailing, Munich
$65 for a maintenance wash and $210 for a full detail. The jump came from maintenance plans every three weeks, booked by street, which turned one-off jobs into a diary.
Tanya, lawn care, Raleigh
$45 a mow for a typical lot and programs from $60 a month. The programs are where the money is: aeration and leaf clean-up sold as winter add-ons keep crews busy.
Mei Lin, dog grooming, Calgary
Rebooking at the till changed the numbers more than any price rise. A dog that is booked again before it leaves is a customer for years.
The pattern
Nobody here regretted charging more. All four regretted the months they waited. If your first customers say yes without a pause, that is your answer.