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Finding customersBy the owner

Why I stopped taking walk-ins at my grooming salon

Walk-ins felt like free money. Booked-only days turned out to earn more and feel calmer, for me and for the dogs.

In 30 seconds

  • Walk-ins break up the day and upset the dogs already booked
  • Booking the next groom at the till fills the diary weeks ahead
  • Tell your regulars first, then put it on the door

The problem with walk-ins

A walk-in at 11 meant the 11.30 dog waited, and a nervous dog that waits is a harder groom. Some days I took three walk-ins and finished two hours late.

What changed when we went booked-only

We now book every dog’s next groom before it leaves. The diary is full three weeks ahead, and the days finish on time.

How I told customers

Nobody minded as much as I feared. Most walk-in customers became regulars once they could book.

  • A text to every regular a month before
  • A sign on the door with the booking link
  • A space kept each Saturday for emergencies
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Hannah ClarkeOwner, The Groom Room

Hannah has run The Groom Room in Norwich since 2020. Owners write their own posts on HumDays; our editors read each one before it goes live, and the numbers come from the business’s verified sales.

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