Wolkje
Online store · based in the Netherlands
$510,02012-mo revenue
+34%vs last year
3Employees
Verified via Shopify + Mollie
Content or affiliate site · Online · based in the Netherlands
Trailnotes
Since 2020 · owner Lotte Bakker
trailnotes.example.com↗$84,380Revenue, last 12 months
+10%vs last year
$7,032Average month
1Employees
12 months to Sep 2026Based on bank deposits (Open Banking)Updated today
About this business
Trailnotes is a content site based in the Netherlands, founded in 2020 and run by Lotte Bakker. It has 1 staff.
“I update every old review each spring. Fresh pages are what keep the readers coming.” — Lotte Bakker
About 310,000 visits a month to the website, from Google Analytics (read-only). Background only: visits are not sales, and they are not part of the verified figures.
Part 1How Lotte built it
Part 2The numbers behind it
Over the last 12 months Trailnotes took $84,380, 10% more than the year before. Its best month was Aug 2026 at $9,400 and its quietest was Jan 2026 at $5,828, a swing that matches the trade's pattern: november–december peak for affiliate sales.
Average monthly revenue is higher than 67% of the 100 verified content sites worldwide. Every revenue figure comes from Open Banking.
Financial snapshot
How it compares
Average month vs 100 verified content sites worldwide. It earned more than 67% of them.
This business
Bottom 10% $879Typical $4.1kTop 10% $19k
Middle halfMiddle 80%Typical
Part 3How Trailnotes wins new customers
- 1
The owner explains
“The owner explains what the first year looked like and what changed once regular customers came back.”
About 5 in 10 content sites do this
- 2
Most of the
“Most of the work came from a few dependable sources, and the owner says which ones paid off and which did not.”
About 5 in 10 content sites do this
- 3
Prices were set
“Prices were set early and checked again each season against what similar businesses charged nearby.”
About 5 in 10 content sites do this
Part 4Starting a content site? Watch for these
Warning signHow to avoid itCheck before you commit
Warning sign
All the readers from one search engine
How to avoid it
Build an email list and a second source of readers from the start.
Check before you commit
What happens if search traffic halves next month?
Warning sign
One affiliate programme pays most of the money
How to avoid it
Spread income across at least three programmes or sponsors.
Check before you commit
Could one programme change its rates and close you?
Warning sign
Old articles going stale
How to avoid it
Update the best-earning pages every quarter.
Check before you commit
When did you last check your top 20 pages?
Part 5Why content sites fail, and how often
- Still trading after 3 years
- 48% About 5 in 10
- Still trading after 5 years
- 40% About 4 in 10
- Most common reason for closing
- A search engine change cut the traffic Given by 38% of owners who closed
The survivors share a few habits: built an email list as well as search traffic; earned from three or more affiliate programmes; updated old articles every quarter.
Main reason for closing, content sites
Part 6Ask Lotte a question
No questions yet. Be the first to ask Lotte.
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